About Us

Hi, I’m Mônica

I’m a woman with a passion for unique jewelry. Being originally from Brazil, at a young age I was introduced to one of its natural resources, gemstones. With its beautiful colors and textures my love for jewelry design began and the name Jóias (meaning jewelry) came about.

Inspired by the colors and cultures of Asia, South and North America, I created Jóias; a studio/gallery with an assortment of exceptional, wearable jewelry in the cosmopolitan city of Tel Aviv-Yafo, Israel. For years, Jóias has been able to provide and delight customers with an unparalleled selection of unique jewelry. Our pieces are designed and crafted by a team of skillful artisans.

Jóias is a self-sustained business, which from its humble beginning has flourished into a well-known name. As we broaden our horizons, it is with great pride and joy that now Jóias is available online.

Because jewelry plays an important part as an instrument of expression and individualism, our jewelry is meant to make you feel beautiful and confident, while maintaining its accessibility and versatility. It is not only about how you look but also how it makes you feel. Our jewelry is meant to awaken all your senses and inspire you to create your own beautiful story.